Social marketing is the application of commercial marketing techniques to social problems. It is a process that uses marketing principles and techniques to develop, implement, and evaluate programs designed to influence human behavior in order […]

When potential customers are looking for products or services online, one of the first places they’ll look is a directory. That’s why it’s important to make sure your business is listed in as many relevant […]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than […]

Just about every business will get a negative review at some point or another. Whether it’s an angry customer venting their frustration or a competitor trying to sabotage your business, negative reviews are unfortunately a […]