If you’re a small business owner, you may have heard of something called “local SEO.” But what is local SEO, and how can it help your business?

Local SEO is the process of optimizing your online presence in order to rank higher in search results for searches with local intent. In other words, it’s all about making sure that when people in your area are searching for businesses like yours, they’re more likely to find you first.

There are a number of ways to optimize your website for local SEO, but some of the most important include claiming and optimizing your Google My Business listing, building local citations, and creating content that’s optimized for location-specific keywords.

Investing in local SEO can be a great way to improve your visibility in search results and attract more customers from your target market. To learn more about how local SEO can help your business, contact Wallob for a no cost Local SEO Audit.

Optimize your Google My Business listing

One of the most important things you can do for your local SEO is to claim and optimize your Google My Business listing. This is the online profile that appears when people search for your business on Google Maps or Google Search. Make sure that all of your information is up-to-date and accurate, and take the time to add photos, your business hours, and other relevant information.

Get listed in local directories

Another great way to boost your local SEO is to get your business listed in online directories. These are websites that list businesses in specific categories, and they can help improve your search visibility. When choosing directories, be sure to select ones that are relevant to your business and have a good reputation.

Build citations

Citations are another important factor in local SEO. A citation is simply an mention of your business name, address, and phone number (NAP) on another website. The more high-quality citations you have, the better. To get started, you can claim your business listing on popular directories like Yelp and Foursquare.

Add schema markup to your website

Another great way to improve your local SEO is to add schema markup to your website. Schema markup is a code that you can add to your site to help search engines understand your content better. By adding schema markup, you can make your site more likely to show up in rich results, which can help increase your click-through rate.

Collect and displayed customer reviews

Finally, don’t forget to collect and display customer reviews. Online reviews are a key factor in local SEO, and they can also help build trust and credibility with potential customers. To get started, you can create a Google My Business account and encourage your customers to leave reviews. You can also try setting up a review system on your website or using a third-party service like Trustpilot.

Local SEO from Wallob

Local SEO is the process of optimizing your online presence in order to rank higher in search results for searches with local intent.  Local SEO is a powerful tool that all small business owners should be using. By claiming and optimizing your Google My Business listing, adding schema markup to your website, and collecting and displaying customer reviews, you can give your business the boost it needs to compete with even the largest companies in your area.